Luxury in Sports
Bridging the worlds of luxury and sport through product creation, brand partnerships, & immersive experiences that enhance brand affinity and engagement.
The Luxury sector and elite sport are no longer separate worlds - they are uniting like never before.
Factors driving the change forward
Luxury brands, such as LVMH, are increasingly partnering with elite sports,
to elevate their image and connect with high-net-worth audiences.
There is a growing overlap between sports fans and luxury audiences,
as more consumers from both groups share similar values.
Experiential marketing & highly personalised branded merchandise are
becoming powerful engagement tools.
We craft high-impact moments that align with consumer passions and drive long-term loyalty.
Product Creation
Designing & manufacturing high-end, luxury merchandise
Events
Curating exclusive brand activations, athlete partnerships, and VIP experiences
Brand Partnerships
Aligning brands with the right sports ambassadors and high-impact collaborations across food, beverage, culinary talent, artists, and music, to create engaging, multi-sensory brand experiences.
High-profile sporting events provide a powerful platform to engage high-net-worth individuals, leveraging exclusive experiences and fundraising events to generate substantial support for charitable causes.
Sports and charity share a strong connection, with many elite athletes establishing their own foundations to drive meaningful change. Luxury and sports brands recognise this synergy, as seen with Laureus (owned by Richemont), a charity rooted in sport, and global initiatives like SoccerAid, which benefits organisations such as UNICEF.
Charity Engagement & Philanthropy
Key drivers of a successful business impact
Reaching new customer segments
Positioning luxury brands at the pinnacle of global sport
Monetising exclusive product drops & experiences
Creating exceptional value and unforgettable experiences that
strengthen customer loyalty and create a sense of belonging to a community.
Meet Our Elite Sports Specialist
Paul Welch
Sports industry disruptor Paul Welch, brings over 20 years of experience in events and commercial partnerships. With an unrivalled network, deep industry knowledge, and innovative solutions, he will help our clients achieve success by leveraging strategic partnerships, unlocking new opportunities for luxury brands within the sports sector, while curating unforgettable in-person experiences that captivate and engage your audience.
